Tons of pre-made themes and templates make it easy to create a website. However, if you are looking for a functional site that will convert, you need to do more than make a purchase. So, what defines an amazing website? Let’s find out:
A Simple, easy-to-remember URL
If you are a new business that does not yet have a website, you may be eager to get one up and running as quickly as possible. Nonetheless, when choosing a URL, make sure you do your homework and proceed with caution. Consider your business objectives and make your choice. The URL should be easy to remember and simple for people to type into their browser’s address bar.
For example, add the phrase “home remodeling” to the URL if it’s a home remodeling site. Also, a good rule of thumb: stick with .org web or .com addresses. Most people and search engines consider these credible.
Strong, clear call to actions
Customers want to be told what to do straightaway. They are usually bombarded with messages, making it difficult for them to make a decision. Your website should have unambiguous calls to action (CTA).
What do you want a visitor to do on the page? Do you want them to subscribe to a newsletter? Purchase an item? Or use a service? Limit the number of CTAs on each page and minimize the burden of choosing rather than provide too many possibilities.
Dark mode
Dark Mode, a long-desired feature of excessive computer users and developers, became available to the general public in 2020. Twitter and a slew of other applications and websites have the option which allows you to change color schemes from the standard white background to a black.
Benefits of dark mode include:
- Higher contrast for certain colors and visuals, making it easier to focus
- Reduced eye strain (eliminate bright white screens), particularly in dark rooms
- Lower energy consumption—darker screens eliminate the need for pixels to shine as brightly, conserving energy and increasing battery life.
Besides the functional benefits, dark mode is a viable aesthetic option for certain businesses. It can be utilized to create visually appealing websites, as colors and graphics are more vibrant in dark mode, which can enhance engagement.
A clear description of your business
If users find your website by chance, you must establish a solid first impression and properly express why your site exists in the first place.
A website must inform visitors about what the company has to offer. Give a brief description of your services or products. This can be accomplished efficiently by focusing on a common pain point that your product or service addresses.
One example is Asiabet, a website that offers betting site reviews: “At Asiabet, it’s our job to find the best casino or sports betting site for your needs. That’s why we complete detailed reviews of a wide range of different gambling sites that accept players from India and across Asia.” The platform offers players support with excellent, unbiased guides, and even checks for the best welcome bonuses.
Also, ensure your site has a hero message or mission statement highlighting your company’s goal.
Optimized for mobile
There are no excuses nowadays; your site must look excellent and function properly on any platform. The popularity of smartphones and tablets is increasing, and you never know what your next user will be using. Optimizing for mobile will boost your visitors’ experience and SEO rankings. The post 5 ways to optimize your website for multiple locations has more information on this.
Well-planned information architecture
The organization and presentation of information on your site are critical for usability. It is much more crucial today because websites provide a broad array of information and resources to attract their target market.
Plan your website’s sections and categories carefully, and offer content in an easy-to-find way. Always consider your users’ perspectives. This is especially critical if your company’s website contains a lot of content.
Search functionality
To make the user experience as seamless as possible, your new site must feature search functionality. According to Moz, 30 percent of page visitors will use the search tool.
The search feature is also related to the conversion rate of a visitor. According to Moz’s analysis;
- People who perform a site search are twice as likely to convert.
- Companies had an overall ecommerce conversion rate of 2.77%. But, the conversion rate nearly doubled to 4.63% from people who used on-site search and found what they were looking for.
