Snoop Dogg
Snoop Dogg

Snoop Dogg, a.k.a. Calvin Cordozar Broadus Jr., has been a prolific figure in pop culture since he began his rap career in the 1990s. The performer’s stoner personality and iconic rhetoric have been idolized by many. Snoop is still recording music to this day, but he also has many other ventures that have led to success.

Snoop has become a successful businessman by using his reputation & lifestyle to his advantage. Some of his business moves may be unconventional, but Snoop currently has a net worth of almost $135 million, so something he’s doing must be working. Take a look at some of the craziest ways Snoop Dogg has become successful. 

Snoop Dogg’s Doggystyle

Snoop Dogg’s Doggystyle is an adult film that released in 2001 and produced by Hustler. It features the music of Snoop Dogg along with the X-rated scenes. The porn flick was very successful and led to other X-rated films hosted by figures from the hip-hop industry.

Snoop Dogg’s Doggystyle even won an AVN award for the top-selling skin flick of 2001. It’s almost unheard-of for celebrities to enter the adult film industry, but Snoop is not one to adhere to conventional behavior.

Snoop Dogg Board Company

Snoop may not strike you as somebody living the Skateboards Life, but he started his own skateboarding company called Snoop Dogg Board Company. The businessman cofounded the company with his brother Bing Worthington, Jr. in 2005, and they offer a complete line of skating products, including long & short skateboards, accessories, and backpacks.

They also provide Skateboards for beginners, which means anyone who wants to become a skateboarder should go visit Uncle Snoop’s store in Oceanside, California.

Gangsta Gaming League

E-sports are a booming industry at the moment. Fans buy out arenas to watch teams compete in games such as League of Legends or Overwatch. Snoop has shown to be a gamer himself, so it would only make sense for him to get involved in the industry. In 2019, Snoop created the Gangsta Gaming League to become involved in the e-sports scene. 

Of course, players in the Gangsta Gaming League are allowed to smoke cannabis before, during, and after gaming competitions. 

Merry Jane

Snoop has a reputation of being someone who smokes a lot of marijuana. Most of the pieces of entertainment with which Snoop becomes involved usually involve smoking weed. 

In 2015, Snoop founded Merry Jane, a website dedicated to producing news about the world of cannabis. Snoop is taking good advantage of the large audience interested in the subject matter, with a solid leg up from his domain-specific reputation built up over almost three decades.


Snoopify is an app that developed in 2013 for pasting stickers of Snoop’s face or joints onto their photos. Fans want to recreate Snoop’s iconic style in a personalized way. This is an easy way for fans of the rapper to emulate his iconic personality & style. 

Casa Verde Capital

Casa Verde Capital is a firm founded by Snoop & Evan Eneman in 2015 that invests in cannabis startups. Some of the businesses in which the firm has invested include Eaze (weed delivery) and Greentank (vaporizer hardware company). Casa Verde enables Snoop to use his brand to help potential startup businesses in the cannabis industry succeed. 

Snoop Dogg Slippers

Snoop started his brand of slippers with options like slides with cannabis leaves, slippers with a dog or lion logo, or slippers shaped like the Snoop Dogg logo. Call it cheesy, but Snoop Dogg Slippers’ design is pretty dang fly if you ask us. 

Martha & Snoop’s Potluck Dinner Party

Famous chef & lifestyle guru Martha Stewart and Snoop may seem like an unlikely pair, but their television show is highly entertaining. In Martha & Snoop’s Potluck Dinner Party, they cook & play games together between musical guests who perform. While their friendship may seem unlikely, Stewart & Snoop have great chemistry and prove = an odd couple may be the most entertaining couple.


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