To rank high in search engine results pages (SERPs), your website needs links from high-quality websites. This is known as backlinking, an important part of law firm SEO. This guide will teach you how to get quality backlinks for your legal website.
We’ll also provide tips on improving your website’s ranking in SERPs. Follow these steps, and you’ll be on your way to dominating the search engines. Let’s get started.
Check on The Domain Authority of The Site
The first step is to check the domain authority of the site. Domain authority is a metric that measures the strength of a website’s backlink profile. It would be best if you were building links from websites with high domain authority. A site with a high domain authority is more likely to rank higher in SERPs and can also help your site rank higher. This is so important if your website is new and doesn’t have much authority on its own.
There are a few different ways to check the domain authority. The easiest way is to use Moz’s Open Site Explorer. Enter the URL of the site you want to check into the search bar and hit “enter.” Moz will show you the site’s domain authority. You can also use other tools like Majestic or SEMrush.
Identify Link Opportunities
Now that you know how to check the domain authority of a website, it’s time to find link opportunities. The best way to do this is to use Google Search Console. If you’re unfamiliar with Google Search Console, it’s a free tool that lets you see how your website performs in Google searches.
To use Google Search Console, enter your website’s URL into the search bar and hit “enter.” Once on the site, click on the “Search Traffic” tab and select “Links to Your Site.” This will show you all the websites linking to your site. You will then want to identify websites with high domain authority and reach out to them about getting a link from their site.
Reach Out to Websites
Once you’ve identified some link opportunities, you should contact the websites and ask for a link. You can do this by emailing or filling out a contact form on the website. Be sure to include your website’s URL and a brief description of your site. You should also include the URL of the page on their site that you would like to have a link from.
It’s important to remember that not all websites will be willing to give you a link. This is why it’s important to identify multiple link opportunities. That way, if one website says no, you can always reach out to another website. You can also try reaching out to the same website later.
Publish Evergreen Content
One of the best ways to get quality backlinks is to publish evergreen content. Evergreen content is timeless and relevant, and you can use it yearly. This content is especially useful for law firms because legal information rarely changes.
When you publish evergreen content, include links to your website. This will allow other websites to link to your site. You can also reach out to other websites and ask them to link to your evergreen content. Ensure that your content is well written and unique, and you’ll be sure to get quality backlinks.
Build Backlinks with Infographics
Another great way to get quality backlinks is to create infographics. Infographics are a visual way to represent information and are often shared on social media and other websites. When you create an infographic, be sure to include a link back to your website. This will allow other websites to link to your site.
You must ensure that your infographic is high quality and contains accurate information. Otherwise, you risk damaging your website’s reputation. Once you’ve created your infographic, promote it on social media and other websites.
Use Your Competitors’ Backlinks
A great way to find quality backlinks is to use your competitors’ backlinks. You can use a tool like Majestic or SEMrush to see which websites link to your competitor’s site. Once you’ve identified these websites, you can contact them and ask for a link.
Of course, you’ll want to ensure that your website is better than your competitor’s before reaching out. Otherwise, the website may not be willing to link to you. Also, you must check other factors, such as the website’s domain authority, before asking for a link.
The above are some ways to get quality backlinks for your law firm’s website. You can also consider using other methods, such as guest blogging or directory submissions. However, the above methods are some of the most effective ways to get quality backlinks. Ensure that you use them correctly, and you’ll be sure to see an increase in your website’s traffic.
