The Netherlands persists to prioritize consumer rights in its soon-to-be-launched gambling industry, with the media oversight committee, the Commissariaat Voor de Media (CdvM), and the nation’s betting controller, Kansspelautoriteit, consenting to swap customer complaints and indicators concerning possibly hazardous betting advertisements.

The Netherlands React to Gambling Ads Rapidly 

The regulators anticipate that their partnership will result in improved overall consumer rights and the maintenance of media standards following the country’s betting regulations. With just a few months until the industry goes live in October, the Country will see an upsurge of ads from betting and gambling businesses, the best online casino with IDEAL in the Netherlands, that have already protected their position in the market.

The debate over re-regulating gambling has raged since at least 2018, with the country going at what it deemed “nefarious operators” at the moment. Lawmakers have been successful in establishing clear-cut rules for everybody to follow in recent years, including when it comes to media profiles.

The media inspectorate will impose the Media Act, which takes effect on November 1 and specifies how and when games of possibility can be shown on public television. TV and radio advertisements showcasing gambling or publicising brands that are formal companies in the nation are not permitted to be broadcast between both the hours of 6 a.m. and 9 p.m.

The pair hopes that by working together, they will be able to respond quickly to any potential violations of media rules. Both the Kansspelautoriteit and the CdvM have released strict guidelines on what constitutes appropriate advertising.

The Operators Are Not Satisfied with the Gambling Regulation

Primarily, regulatory authorities want to make sure that teenage participants are protected and that advertisements do not intentionally or unintentionally aim at them. There are already calls for stricter regulations on gambling advertisements, with contractors agreeing that the current limit of three gambling advertisements per commercial block is excessive.

Operators such as Bet365, Flutter, Entain, and Kindred have previously criticised the recently proposed media guidelines, claiming that the advertising standards were inadequate in comparison to what should be implemented instead.

The brands felt they should be summoned to the consultations because they could have provided useful insight. Every one of the operators who are members of the Netherlands Online Gambling Association concurred that the script doesn’t go far enough.

All brands have a comprehensible commercial interest in preserving a clean and reasonable betting adverts climate, as a lack of adequate regulation could result in tighter measures such as those currently in place in Sweden, Spain, and Italy.

What Does the Decree Say?

The Dutch Minister of Justice, who is in charge of internet gambling policy, decided to submit the Remote Gambling Decree to the Dutch Parliament’s second chamber, the Upper house, on March 3, 2020. The Decree is a portion of secondary legislation that will see the Remote Gambling Bill established and finalised. The Decree establishes the circumstances for online gambling licences as well as important alternative regulation that pertains to internet gambling in the Netherlands. The Dutch minister also issued two notes in response to questions brought up in prior parliamentary debates, such as those concerning the cooling-off period and the choice not to prohibit ads for online gambling.

The Extension of the Cooling-Off Period

After passing the Bill in February 2019, the Senate suggested that the Dutch government must guarantee that previous perpetrators were not one of the first companies that were allowed licences offering internet gambling facilities in the Netherlands. 

The motion requested the government to make sure that the first licences are given to trustworthy, legitimate new entries. A two-year “cooling-off” period was developed to ensure that permits for the provision of internet gambling will only be granted to parties who had not vigorously and distinctively aimed the Dutch market without the need for a permit for at least 2 years.

What Are the Restrictions on Online Gambling Advertisements in the Netherlands?

Another motion approved by the Senate obligated the Dutch government to explore the efficacy of a total ban on internet gambling marketing. The Dutch minister restated the government’s wish to constrain, but not completely forbid, gambling advertising, much to the delight of both online gambling providers and those providing marketing services to the providers. Constraints will be imposed to prevent gambling habits and to protect consumers. Minors’ safeguarding is also an essential part of restricting gambling advertising.

The Dutch Minister explains in his letter that the decision to restrict rather than explicitly forbid adverts for internet gambling is substantiated given the nature of the Bill. The Bill was written to find a balance between, an adequate supply to transition players from unauthorised to legal and regulated supply, and offer a high degree of security in the areas of preventing addiction and consumer rights. In practice, the decision to constrain advertising means that strict conditions will be levied on gambling advertising.

Enforcement by the Dutch Betting and Gambling Authority

The DBGA is in charge of overseeing and ensuring compliance with Dutch gambling laws. In this regard, the Decree includes extra enforcement mechanisms such as a control database, documenting commitments for the permit holder, and immediate access from the gaming authority to the licence holder’s main tools.

Moreover, the licence holder’s sports are open to scrutiny. Before even being put into procedure, the entire match system, as well as any altered parts of it, must be thoroughly checked by a defined, credentialed inspection body. Screening and certification are also part of the inspection process.


The beginning of the Dutch internet gambling market has shaken up the Dutch gambling industry, with businesses vying for a “piece of the bread.” It will take some time for the things to settle down and the industry to calm down. The legislator intends for the Decree and the Remote Gambling Bill to go into effect on January 1, 2021. Moreover, a staged implementation of the Decree is possible. Several topics covered in the Decree will need to be expanded upon in ‘additional legislation,’ as stated in the Decree. In the meantime, free slots bonus codes should help you with your luck at play.


Please enter your comment!
Please enter your name here