E-commerce is one of the growing sectors of any economy in the world. No matter where you live, there will be tons of websites and companies offering a myriad of products through their website.
An E-commerce website allows you to start a business with low overheads and high profitability.
It also serves as the perfect platform to scale your existing business to new heights.
Amongst all the products you can sell on your E-commerce website, selling hoodies is arguably the most lucrative option, especially if you are planning to target a cold region.
For people living in cold regions, hoodies are a staple, as they tend to wear them over a T-shirt and layer it with a jacket as they step out of the home. So, safe to say that a hoodie will always be in demand as long as there is cold weather. Moreover, one can never have enough hoodies in their closet.
To start your business, you can contact a hoodie maker on the internet who will manufacture hoodies according to your brand’s design language and material requirements. These manufacturers or distributors will ensure that the brand guidelines are followed, and you can choose amongst the various types of materials or hoodies they offer for customization.
However, before starting your business, there are many things you need to figure out.
Target audience:
Before contacting a supplier, you need to determine your target market segment. For instance, will you target people who lead an active lifestyle or audiences looking for a designer or a fashionable hoodie?
The target audience you wish to serve will also determine various product-related decisions, branding, and marketing strategies.
So, you need to get into the depths of these questions and figure it out before anything else.
Type of hoodie:
Once you have decided that you will be targeting a certain section of the audience, then you need to determine what hoodies these people are more likely to buy.
For example, if you target the athleisure segment of the market, these people are more likely to buy a comfortable hoodie that fits well and can be used for multiple purposes. Athleisure hoodies often come with a zipper, so your product choice will pivot accordingly.
Product design:
Based on the previous factor, you must now consider the product design that might appeal to your target market. Going all out and designing a fur hoodie for athleisure hoodies might not be the best choice. Instead, you must consider materials such as a rayon and Spandex blend to add elasticity to the hoodie, making it perfect for trips to the gym and loungewear.
Distribution channel:
Once you have contacted a hoodie maker through the internet, you need to determine the distribution strategy for the business. Most E-commerce websites either maintain an inventory of the products or opt for drop shipping.
The choice boils down to what seems feasible based on available resources and your preferences.
You need to contemplate these considerations when planning to start your E-commerce business of selling hoodies.
